22 Jewelry has carved out a space for timeless, wearable jewelry that feels modern and effortlessly stylish. When they first approached us in January 2022, they were just getting started, spending only $1,500 a month on ads and navigating the early challenges of launching a new brand. But within three months, that small investment would translate into something extraordinary.

Launching a brand is never easy, and starting with a limited ad budget adds an extra layer of challenge. For 22 Jewelry, every dollar had to work hard. We focused on building a lean, highly targeted advertising strategy that could deliver measurable results from day one. Paid social campaigns on Instagram and Facebook reached new audiences with precision, while retargeting campaigns engaged those who had already shown interest. By carefully analyzing performance data and continuously optimizing, we made sure every ad dollar contributed to profitable growth.

In just three months, monthly revenue jumped from $1,500 in ad spending to $20,000 a month, which is a full 3x increase in revenue. And unlike many fast-growth brands, this expansion was entirely profitable, with a return on investment that allowed the brand to reinvest and scale sustainably.

Now, in 2025, 22 Jewelry is aiming even higher: $60,000 a month and beyond, continuing to grow consistently while maintaining profitability.

Case Study Takeaways:

• Every Dollar Counts: Small budgets demand precision, focus, and careful optimization.

• Start Lean, Scale Strategically: Early wins create the foundation for long-term growth.

• Consistency Drives Results: Month-over-month ad campaigns and ongoing optimization are key to sustainable scaling.

22 Jewelry’s journey proves that even new brands, starting small, can achieve big results with smart strategy and disciplined execution. By focusing on paid ads that consistently deliver, the brand has grown from a fledgling launch to a rising star in the jewelry market.

For us, this is a reminder that every brand has the potential to grow exponentially. Sometimes, all it takes is the right strategy, the right execution, and a little patience.