CASE STUDY: SUNDAYS STUDIO
Founded in 2017 by Columbia MBA graduate Amy Lin, Sundays was built upon the belief that you shouldn't have to sacrifice health for beauty. Sundays has made it its mission to turn nail care into self-care with its non-toxic products and services.
Sundays joined forces with Scène in May 2021 to take their email program to the next level, and to launch their SMS Marketing program.
From the Sandy Liang Campaign 2024
Our team worked directly with Sundays to redesign their email templates, create an email calendar and A/B testing roadmap strategy, optimize their campaigns and flows, and launch SMS Marketing as a brand new marketing channel.
- +68% Increase in Welcome Series Open Rate in the First 45 Days
- +33% Increase in Click to Open Rate in the First 45 Days
- +150% Increase in Revenue/Email Delivered in the First 45 Days
- +300% Increase in Welcome Series Click Rate in the First 45 Days
- +180% Increase in Welcome Series Placed Order Rate in the First 45 Days
- +167% Increase in Placed Order Rate in the First 45 Days
- +78% Increase in Open Rate in the First 45 DaysOver 100 A/B Tests Run Across Email & SMS Channels
