CASE STUDY: LESSE

Case Studies

Sep 3

LESSE is redefining organic skincare, offering a transformative ritual that elevates skin while honoring the planet. With high-performance botanicals and sustainable practices, the brand has built a loyal following of customers seeking effective, gentle solutions. But to fully unlock their e-commerce potential, LESSE knew they needed to take their email program to the next level.

Partnering with us in January 2021, LESSE transformed their email marketing into a powerful growth engine.

Our work with LESSE focused on creating a seamless, high-performing email experience that would drive both engagement and conversions. The approach included:

Redesigned Email Templates: Fresh, visually appealing templates aligned with LESSE’s premium aesthetic and brand voice.

A/B Testing Roadmap: Strategic testing of subject lines, content, and layouts to identify what resonated most with subscribers.

Campaign & Flow Optimization: Refining existing email flows for higher engagement and conversion rates.

Segmented Net-New Flows: Launching targeted campaigns for specific audience segments to increase relevance and impact.

Through careful optimization and strategic segmentation, LESSE’s email program became a key driver of both sales and customer loyalty. The redesign and testing roadmap improved engagement metrics, while targeted flows allowed the brand to speak directly to the right customers at the right time. These improvements not only increased immediate revenue but also strengthened LESSE’s long-term customer relationships and retention, turning email into a central pillar of their growth strategy.

Case Study Takeaways:

Design Matters: Templates that reflect the brand’s premium aesthetic improve both engagement and perception.

Test to Grow: A/B testing provides actionable insights that can dramatically improve performance.

Segmentation Drives Relevance: Targeted flows ensure every message resonates with the right audience.

LESSE’s journey shows that even premium, niche skincare brands can dramatically enhance growth by investing in email strategy. By combining thoughtful design, strategic testing, and precise segmentation, LESSE transformed their email program into a revenue-driving, customer-building powerhouse.